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Smoothening the college application
process for under-resourced students
uGuide is a platform for under-resourced minority students that serves as a tool to navigate the United States college application process by directly addressing their needs for guidance and access to relevant information.
University thesis
This project formed part of my year-long university thesis for my
Graphic Design and Product Design bachelor degrees.
Brand Needs & Services
01
brand identity
|
04
website design
|
02
merchandise
|
05
social media assets
|
03
stationery
|
06
advertising campaign
|
Brand identity
Animated logo (sound on!) | Adobe Illustrator + AfterEffects
Brand standards manual | Adobe InDesign
Stationery
Business card, letterhead, and envelope | Adobe InDesign
Merchandise
Tote bag, water bottle, hats, stickers | Adobe Photoshop
Web Design
Wireframe Prototype | Figma
Social media + advertising
Instagram ad
Magazine ad
Instagram stories set with testimonials and advice for our target audience
Instagram stories set with important deadline reminders for our target audience
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